Friday, 1 June 2012

Wholesaleassistant.co.uk — Expensive Products


The site wholeassistant.co.uk has been found unreliable by the buyer community, and the reasons are not far to seek. Here is a list of some of the reasons behind buyer antipathy.

Outdated Database

The site has not been updated in a long time. Buyers are never sure if the prices listed, are recent or three years old. The database does not carry the date of last update, which means that they have been trying to hide its antiquity.

Outdated databases are absolutely useless. You never know if the information provided is relevant or not. Where wholesale prices change every week, you cannot depend on a site that does not update its directory for months, maybe even years.

Copied from Free Lists

Buyers have been complaining that wholeassistant does not feature new and relevant information. The supplier information has been copied from free wholesale lists. Much of the information can be found through a simple keyword search on the internet. Naturally, if you are paying £15 for membership, you expect something you will not find on free wholesale lists.

Expensive Products

The products are expensive, even though they make it appear as if you are getting a big discount. The wholesale prices are much higher than what you will find on better wholesale sites. The product categories are limited as well. If you are expecting hundreds of products in each category, you are bound for disappointment.

The products displayed on the home page are just a few among the extremely limited inventory. Do not buy into promises of wholesale bargains on hundreds of products. What is more, if you are serious about specializing in a niche, this site will not help. The haphazardly selected products will not form a good inventory for your store.

The site completely lacks market research, despite its claims. That is why the products are lackluster and expensive. It looks like the site administrators put no thought into finding the right products.

Incomplete Supplier Information

Buyers never know if the supplier information here is legit. Much of the information has been copied from wholesale lists of doubtful veracity. There is no mention of any supplier verification and this is one major reason buyers don’t want to find merchandize through this directory.

Experienced buyers know that on the internet, you cannot afford to purchase products from unverified sellers, no matter how good their promises. These promises are meant to be broken and the buyer usually suffers a big loss in the process — another reason to stay away from wholeassistant.

Unauthorized Membership Renewals 

Unauthorized renewal of your membership can be a major nuisance if you have used credit cards to purchase membership. This site renews your membership automatically, without asking for permission. Sometimes, the only way to stop such unauthorized renewal of membership is to cancel your credit card altogether, or go through a lengthy arbitration process later.

The site’s disadvantages far outweigh the advantages, if any. The expensive, recurring fees, limited and unaffordable products, and the irrelevant wholesale database are not the only drawbacks of this company.

If you are committed to building a profitable, sustainable business, the smartest course of action would be avoid sites like this one.